Acetomodena
The scent of a lifetime
There are stories that are handed down in a perfume. Woods and rooms. Fields and rows. Time becomes a journey and the scent insinuates itself in the succession of generations. Paolo Vecchi has breathed this perfume since childhood and the essence took root in him to transform into a balsamic lifelong passion.
Tenacity and far-sighted obstinacy have never abandoned him and now the perfume is generously kept in a vinegar cellar as white as the most beautiful of whales. From afar the vinegar factory seems like a vessel sailing safely on the routes of new scenarios to explore. As if the Modena countryside were a port from which to set sail to take its most precious perfume around the world.
Authentic mission. Paolo Vecchi is a courageous captain who moves quickly everywhere with the patience that genuine people possess. A bit like the fruit of his perfume, which has vinegar as its name and the slow awareness of becoming as its virtue.